Why A&W is a great brand for your convenience store or gas station

Convenience and gas station owners looking to pair with fast food franchises benefit from increased value, more foot traffic and additional revenue stream with A&W.

Pictured are a bacon cheeseburger with onion, lettuce and tomato; a pile of fries; and a Root Beer float in an A&W-branded mug. If you’re looking for a name-brand fast food franchise to partner with your convenience store and gas station locations, A&W Restaurants may be the right fit. We’ve got 100 years of experience, strong year-over-year sales and the brand recognition to help increase your foot traffic. A&W is known for our emphasis on great food and a family-friendly experience. We offer several advantages to C-store operators:

  • A menu with broad appeal
  • Floor plan flexibility that can allow C-store owners to fit our brand within property they already own
  • A strong supply chain that reaches all corners of the country
  • A company that is franchisee-owned with franchisee representation, meaning you have a say in the overall business strategy.

How A&W can help you amp up your business

Profit generators are a must for anyone in the gas business. By partnering with A&W, you can put a freestanding restaurant on your property in as little as 2,000 square feet.

A&W already partners with experienced brands like Casey’s and TravelCenters of America, and we are eager to welcome more C-stores and travel centers to help expand our reach as we help pump up your existing business.

Fast food franchises like A&W serve as a magnet for additional traffic to your site and allow you to capture more of your customers’ spending — at margins significantly better than fuel sales. Investing in A&W franchises provide you with another high-volume sales opportunity.

“We have a lot of signage for A&W in our C-store. We are working on a daily special plan and we’re in the process of getting register receipt coupons which will cross promote with our grocery. “Spend $25 get a free float, spend $75 get a free ‘something’,” says Brandon Brown, who owns a C-store with an A&W franchise, along with a grocery store and Subway franchise. “The Local Store Marketing support was one of the reasons we picked A&W. The marketing materials are very professional.”

A&W wins, too: Your convenience stores and gas stations allow us to expand our growth in a thoughtful way with companies whose values are similar to our own. We currently have 92 C&G locations, and we will increase those numbers in 2019.

Why you’ll love our fast food franchise

The A&W brand is owned by its franchisees, including the National A&W Franchisees Association (NAWFA). In fact, every employee at the A&W Restaurant Support Center works a shift in one of our restaurants at least once every quarter. There’s no better way to see how our processes are impacting the bottom line.

“It is refreshing that the team genuinely cares about your business and the team travels the road together with you,” says Brown. “There is no big ‘corporate’ mentality. A&W cares less about lining their pockets than your own success, and they know the business success is a two-way street. If we’re making money, they make money.”

NAWFA is comprised of owners who have spent years on the front lines of their own A&W franchises. They helped us successfully restructure the business model in 2011, and we have experienced an average sales increases of almost 33% since then.

We are there to support all our owner/operators, but it’s still your business. A&W provides you with our time-tested systems and the benefits of our supply chain, and we’re there anytime you need us. Our commitment to you is that we are dedicated to creating long-term recurring cash flow and potential multi-generational wealth for our franchisees.

Because we’re owned by our franchisees, there is no exit strategy — just long-term, sustainable growth plans.

Our number one goal is to help our operators grow profitable same-store sales, delivering value to our guests without sacrificing profitability.

Gain access to our revenue figures

Click here to gain access to our revenue figures and learn more about the A&W franchise opportunity.

A&W supply chain creates big advantages for people who want to start small and scale up

A&W Restaurant franchises work where you are, thanks to a supply chain vendor with a very far reach

New franchisees find big efficiencies when they invest in A&W Restaurant franchises. That’s true whether you are a multi-unit franchisee diversifying into a new brand, or a small town entrepreneur looking for a franchise that works well in smaller communities.

One of A&W’s biggest strengths as a business opportunity is our supply chain. Our menu, brand recognition, and franchisee ownership structure are cherries on top.

Our supply chain advantage

Our supply chain vendor Restaurant Supply Chain Solutions (RSCS) is a major buying co-op that handles supply and distribution for Pizza Hut, Taco Bell and KFC, three of the largest franchises in the U.S.

That means great prices on food, paper and restaurant equipment for our franchisees. The fact that RSCS is already servicing tens of thousands of restaurants means there’s nowhere in the country they can’t go. That gives our owner-operators the kind of buying power and reach usually afforded only to much larger franchise systems. That’s a boon for our small-town franchise owners as well as multi-unit developers who want to delve into new territories.

Learn more

Learn more about becoming a part of the A&W franchise family. Fill out the form on this page to start a conversation, or explore our research pages to learn more about the franchise opportunity. We look forward to hearing from you!

Time for a new look

A&W Restaurants unveiled a new look for our franchises at annual convention, using updated ‘hip nostalgia’ design to convey innovation to consumers

An artist’s rendering shows the exterior of an A&W restaurant with exterior patio seating and outlines of people walking around the restaurant.

One of the highlights at our annual convention this year, aside from the fabulous Hawaiian location, was the reveal of the upcoming design revamp for all A&W Restaurants.

Dubbed Gen19, the new design package is a modern makeover that will maintain the core character of A&W branding while keeping things fresh. Here’s a sneak peek at what’s to come:

With retro neon signage, updated seating and hip nostalgia pop art murals of our mouthwatering food, A&W Restaurants will feel at once familiar and new. We’re maintaining strong touches of our signature orange, complemented by earthy grays. The new interior design also creates more of an open feel without sacrificing seating.
An artist’s rendering shows the updated interior of an A&W restaurant, with orange plastic molded chairs, blonde wood tables, taller metal chairs at a communal table and orange pendant lighting.

Updates can boost traffic, affect productivity

Restaurant design encompasses everything from queueing patterns and kitchen efficiency to dining experience, so it’s important to get it right. A&W worked with Lexington, KY, design firm Cornett for our latest update.

Today’s fast-casual customers are more savvy, so getting it right is important, brand design expert Brenna Johnson wrote in a guest column for QSR magazine.

“Consumers are expecting your brand message to be sophisticated and complex,” she wrote. “Guests expect to see your brand delivered to them through everything they can taste, touch, see, hear, and smell.”

New investors who sign franchise agreements with A&W will automatically be using the upgraded design, and existing franchisees on a go-forward basis. It is our intention to bring renewed attention to the A&W’s brand with our updated design while still maintaining our intrinsic value to longtime fans.

“It’s a new element of customer engagement that relies on more than just the product they’re selling,” Johnson wrote in QSR. “It’s also now about building a captivating and relevant environment. An upgrade in interior design can improve the customer’s perception of the brand and increase a restaurant’s perceived value.”

Own a franchise with A&W Restaurants

Learn more about becoming a part of the A&W franchise family. Fill out the form on this page to start a conversation, or explore our research pages to learn more about the franchise opportunity. We look forward to hearing from you!

How A&W Restaurants appeals to multi-unit investors

Our franchisee-owned, operations-focused restaurant franchise has a century of experience and years of upward sales trends

The exterior of an A&W Restaurant

A&W Restaurants, in business for nearly a century, is an ever-more attractive franchise opportunity as sales continue to increase.

A&W Restaurants has more than 625 locations across the U.S., and nearly a century in business. As a franchise brand that is truly owned by franchisees – they bought the brand in 2011 – every decision we make is determined by the people who are actually operating the restaurants.

It’s a strategy that has paid off. We’re a resurgent brand with a great growth strategy, and we’re looking for experienced operators to help us grow. See why more and more people are excited about our multi-unit investment opportunity.

Operations-based culture

One of the biggest complaints multi-unit operators have is that the people making the decisions don’t know their way around the kitchen. That’s just not the case at A&W. President and CEO Kevin Bazner started in the restaurant industry by washing dishes at the age of 14. Chairman Dale Mulder has been in the business for nearly 60 years as an operator. You’ll find similar stories among almost everyone on the A&W leadership team.

“A lot of the positive feedback we get, both from prospective franchisees and from existing operators, is around how we’re getting operational input and how we are operators ourselves,” Bazner says. “Everything we do gets funneled through that common sense operations filter.”

We pride ourselves on our operations-based culture. Franchisees assumed ownership in 2011. Since then, every move we make is based on the collective decisions of our franchisees, and as a result we’ve experienced same-store sales increases, on average, of 33%.

Transparency

Buying a franchise in 2018 is not like buying a franchise in 1998, or even 2008. With the internet at everyone’s fingertips, much of the discovery process is in the hands of the investor. Savvy franchise buyers do as much research as possible on their own before engaging in conversations with brand representatives.

That’s why we owe it to you to be as transparent as possible so you can make the most informed decision. We’re proud of our franchise and our performance.

And this year, we’ve added an Item 19 Financial Performance Representation to our Franchise Disclosure Document (FDD). We want to share with qualified candidates up front what we know about our revenue picture from the most recent 12-month period. While we can’t predict or guarantee financial performance, we can provide you with as much data as possible so you can thoroughly vet our brand and make an informed decision before you invest. Prospective candidates will receive a copy of our FDD as soon as we’ve determined that they’re qualified to own an A&W franchise.

And what does it take to qualify, you might ask? We look for candidates with a minimum liquidity of $150,000 and a net worth of at least $350,000.

The total startup investment ranges from $266,500 to $1.2 million. You can see a line-item breakdown of startup costs here.

Ease of scalability

A woman and man on either side of an A&W bear statue pose with their four boys in front of the statue. The boys and father are wearing orange A&W-branded T-shirts. Branded merchandise can be seen in the background.

Julie and Jeremy Glenz and their children love running their two Minnesota A&W Restaurants, and they’re already on the lookout for the opportunity to open more.

Julie Glenz, who owns two units in Albany and Richmond, MN, with husband Jeremy, knows a good opportunity when she sees it.

“A&W is so prompt at getting us what we need when we need it. When we opened our second store, they sent people to our store to help train all the new employees we hired,” Glenz says. “They stayed for a couple of weeks to get everybody familiar with everything. When you’re opening a new business, you have so many things to get figured out. Just having them there to help was great. “

With that kind of support and a lot of unclaimed territory available, she’s game for more growth in the future.

“There’s been talk about adding more,” she says. “If the right spot comes up, we’ll definitely consider it.”

Learn more about A&W Restaurants

If you’d like to know more about the multi-unit franchise opportunity with A&W Restaurants, please fill out the short, no-obligation form on this page to start a conversation. You can also learn more about our brand by exploring our research pages.

How A&W Restaurants help boost small communities

Far-reaching supplier makes small towns more accessible for our burger franchise, allowing franchisees to succeed while reinvesting in their hometowns

In late September 2017 in Bemidji, MN, the town of about 14,500 celebrated the opening of a new A&W restaurant with free Root Beer Floats. A&W was a thriving business in the Minnesota town in the 1950s and 1960s, but had been gone for many years. Its return was welcomed with open arms by local fans.

The Bemidji location is one of 18 new A&W Restaurants opened in 2017, with several more in development. Many of our 625+ U.S. locations are in smaller communities, where franchise buyers can take advantage of lower real estate prices and fewer competing brands.

“Current and new franchisees are expressing their confidence in the A&W brand by signing development agreements, opening restaurants across the country and participating in our system remodeling program,” says Kevin Bazner, President and CEO. “It is gratifying that many of our new restaurants are being opened by current franchise partners.”

Crew members at the new A&W Restaurant in Bemidji, MN, stand behind the counter and smile as they prepare for the grand opening of the store.

Whether you’re seeking a sit-down eatery for your hometown or looking for a smart, scalable investment to diversify your portfolio, A&W is a great franchise for small towns.

A small-town franchise with big-brand resources

Bemidji was a perfect opportunity for a new location, not only because of its history with A&W Restaurants but because the town is situated at the junction of two major highways and a little over an hour away from Grand Rapids, MI. We anticipate our new franchise will not only create loyal brand fans locally, it will also capture outdoorsmen and road-trippers looking for something more comforting than a drive-thru as they pass by on the highway.

A&W is positioned to help franchisees succeed thanks to our vendor relationship with Restaurant Supply Chain Solutions. Because they have existing relationships with Yum! Brands, we can leverage that reach and buying power for A&W locations in even the most out-of-the-way places.

How A&W gives back

Small towns are the type of community where A&W excels. Jim Brajdic owns units in several small towns in the Fox Valley area near Appleton, WI, and one reason his restaurants thrive is because they all give back to their communities.

“There are a lot of people who come into our restaurants because of what we do and what we represent,” says Brajdic, who is also a member of the National A&W Franchisee Association board, which co-owns the A&W brand and collaborates on all decisions. “We get involved with the Cancer Society Walk, the Salvation Army. We donate grocery bags full of food to be delivered to the needy in our community.”

When schools or non-profit organizations are seeking help with fundraisers, they often turn to Brajdic, whose restaurants might, for example, donate sales from Root Beer Floats. A small-town franchise is more likely to plug into the interconnectedness of a tight-knit community. “We won an award from United Way for Small Business of the Year,” Brajdic noted.

Two Root Beer Floats are pictured in frosty mugs with A&W logos.

A&W Restaurants are known for our signature Root Beer Floats, made from Root Beer mixed fresh daily in every restaurant and served in frosty mugs.

In a recent interview with Franchise Times magazine, which describes A&W as “the Norman Rockwell of American QSR,” Bazner noted the advantages of lower real estate costs and said A&W’s “sweet spot” is communities with populations between 5,000 and 25,000 that are located near major highways.

“This allows us to capitalize on major traffic patterns, but doesn’t marry us to being downtown,” Bazner told the magazine.

He also pointed out the labor pool is easier to access in small communities, and it’s easier to make connections with community partnerships, local media and civic organizations.

Learn more

If you’d like to discover more about why A&W is such a great franchise for small towns, please explore our research pages. To start a conversation, just fill out the short, no-obligation form on this page and someone from our Franchise Development team will be in touch. We look forward to hearing from you!